Farm Aid’s HOMEGROWN Concessions® is the first-of-its-kind model for featuring family farm-identified, local and organic foods at major concert events. HOMEGROWN Concessions® has fed more than 283,000 festivalgoers since its introduction in 2007 at the HOMEGROWN Festival at Randall’s Island in New York City. It has served as a model for entertainment events, including the Super Bowl and a variety of music festivals and venues that have embraced the Good Food Movement in concessions.
For a look at what food at a Farm Aid festival is like, check out the menu from Farm Aid 2022:
Watch Dave Matthews speak about the food served at Farm Aid festivals and how it affects both farmers and festivalgoers alike:
The Story of HOMEGROWN Concessions®
Read the The Story of HOMEGROWN Concessions® below or download a PDF version.
HOMEGROWN Concessions® brings festivalgoers family farm-sourced foods that conform to its criteria: food that is sustainably produced by family farmers, utilizing ecological practices, with a commitment to a fair price for farmers. Menu items included humanely raised meat, local and organic produce and ingredients and bread made with organic flour.