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Blog | September 8, 2022

“The Smell of Money” Film Screening on Friday, September 23

by Shorlette Ammons

On Friday, September 23, Farm Aid is hosting a free public screening of the new documentary film The Smell of Money in Durham, North Carolina.

Duplin County – a place that boastfully claims to have “more pigs than people.” This statement used to serve as a testament to a proud farming tradition that kept food on the tables of rural Eastern North Carolina families for generations. But that farming tradition has turned into a ruthless industry that is nothing like the hog farming of years past. We are honored to share the story Duplin county’s fight for environmental justice and against confined animal feeding operations (CAFOs). It’s a story that brings to light the false narrative of the need for corporate power to adequately feed ourselves and sustain our livelihoods. The constant truth is who most often pays the human toll in this invidious dynamic.

The Smell of Money explores a deeper understanding of our innate relationship to the land. What it holds for us and the price Black Country people, like Ms. Elsie Herring, will pay/sacrifice to stay close to the place we call home. Ms. Elsie leads a generational fight against environmental racism and seeks to reclaim her and her neighbors’ rights to breathe freely, literally, in their small rural hometown.

A discussion will follow the film, moderated by Ghanja O’Flaherty, Co-Director of Infrastructure and Development with the North Carolina Environmental Justice Network, and including the filmmaker Jamie Berger, Duplin County resident Ms. Rene Miller, and farmers and factory farm organizers.

Please join us for this free film screening at The Carolina Theater in Durham on Friday, September 23, at 1:30pm (doors open at 1pm). This event is free, however tickets are required and a limited number are available.

Click here to reserve your ticket


If you can’t join us in person, check out The Smell of Money‘s website to learn more about upcoming screenings.

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