Sponsorship Opportunities

Farm Aid is seeking sponsors for Farm Aid 2011.

Farm Aid provides an excellent opportunity for sponsors to associate with one of the premier causes in America promoting good food from family farms. Determined, dedicated and independent just like the family farmers we support, Farm Aid is a perfect match for sponsors with integrity and a sense of mission.

Please contact Glenda Yoder, Farm Aid's Associate Director, at 617-354-2922 or glenda@farmaid.org for further information.

Click here to read our sponsorship philosophy.

2011 Sponsorship Opportunities

Farm Aid's annual concert, this year at the LIVESTRONG Sporting Park in Kansas City, Kansas on August 13, continues to be the centerpiece of fundraising for Farm Aid. It gains national media attention with a powerful message delivered through music. Board members Willie Nelson, John Mellencamp, Neil Young and Dave Matthews will once again participate in the 2011 concert, along with other artists.

Farm Aid works closely with sponsors providing seasoned marketing, public relations and sponsorship professionals prior to the concert and at the concert. Farm Aid provides a long list of generous rights that fully include sponsors in all aspects of the concert. The list below is a menu of possibilities. For more details, Farm Aid can provide you a copy of the 2011 General Sponsorship Rights.

Sample Opportunities

  • Visibility at the concert event: Visibility at the concert can include banners at the concert, ads in the program book, logos on all official transportation and 30 second video spots on big screen TVs.
  • On-site interaction: On-site interaction can include an on-site display at the concert or a full booth to allow for product demonstrations, samples and distribution of information.
  • Hospitality at the concert event: The Farm Aid concert is an excellent opportunity for VIP hospitality. A special VIP area will be provided where your guests will be entertained while they dine and watch the show from a number of seating areas with monitors. Your guests will feel like an honored guest at Farm Aid 2011 with VIP tickets and VIP sponsor credentials.
  • Marketing: Issue your own press releases, create store displays, consumer promotions, contest and campaigns using the Farm Aid name and concert event logo to promote you involvement in Farm Aid. Farm Aid will also work with you to allow the use of the Farm Aid name within your own corporate promotions.
  • Artist interaction: Have your product or promotional item be a part of the unique gift bags Farm Aid assembles for the artists who participate in this event.
  • Media: Be a part of the national advertising for the Farm Aid concert. Have your organization featured on the Farm Aid web site and in emails sent to Farm Aid's national mailing list. Have your organization included in media kits and gift bags delivered to the 200 or more members that come to Farm Aid concerts. And along with the artists, be a part of the press conference held directly before the conference.