FOR IMMEDIATE RELEASE:
September 28, 2010

CONTACT:
Brewers Media Relations (414-902-4500)
Maria Enie, 202-248-5460, menie@vancomm.com

Media Interview and Photo Opportunity:
"Taste of Farm Aid" Media Preview Event Set for Friday Morning

Sept. 22 Marks Official Anniversary of Historic Farm Aid Concert

MILWAUKEE—Within hours of the conclusion of the Milwaukee Brewers home schedule yesterday, work commenced at Miller Park to prepare for Saturday’s concert, Farm Aid 25: Growing Hope for America. This Friday, Farm Aid, the Milwaukee Brewers and Sportservice will host an early morning “Taste of Farm Aid”event to give media an opportunity to preview the concert, HOMEGROWN concessions and related activities at Miller Park. The Friday preview event is for media only and is not open to the public.

Farm Aid 25: Growing Hope for America will feature food with local or organic, family farm-sourced ingredients at concessions. The concert is the biggest family farm restaurant in Milwaukee and it's open for one day only! HOMEGROWN concessions will include burgers, veggie burgers, pizza, hot dogs, veggie dogs, jalapeno corndogs, bratwursts and sausages, cheese curds and French fries. HOMEGROWN concessions will also feature BBQ ham steaks, pork chops and pulled pork sandwiches from Patchwork Family Farms and a farmers market where concertgoers can buy fresh, local fruit, and baked goods.

WHAT: Farm Aid 25: Growing Hope for America concert preview

WHEN: Friday, October 1, 4:30 a.m. – 9:00 a.m. (additional times may be available upon request)

WHO:

  • Glenda Yoder, associate director, and Jennifer Fahy, communications director, Farm Aid to discuss the mission and history of Farm Aid; what to expect at Farm Aid 25: Growing Hope for America for concertgoers and fans at home; and what it takes to transform a ballpark into an all-day family-farm festival.
  • Sonya Dagovitz, culinary director, Farm Aid to discuss HOMEGROWN concessions
  • Roger Allison and Rhonda Perry, family farmers and co-founders of Patchwork Family Farms.
  • Jason Hartlund, Vice President – Brewers Enterprises
  • Tom Olson, District Manager, Sportservice
  • Vendors selling HOMEGROWN concessions at Farm Aid 25: Growing Hope for America

VISUALS:

  • Load-in and construction for staging, seating and production for Farm Aid 25: Growing Hope for America
  • Samples (including tasting opportunities) of HOMEGROWN concessions

WHERE: Miller Park, on the playing field by the Brewers dugout

To accommodate live interviews and ensure that proper credentials are distributed, media interested in attending are asked to contact John Steinmiller at the Brewers (john.steinmiller@brewers.com or 414-902-4470). For media interested in attending Farm Aid 25: Growing Hope for America, visit www.farmaid.org/media.

Tickets for Farm Aid 25: Growing Hope for America are on sale now at the Brewers box office, by phone at (414) 902-4000 or online at www.tickets.com. Ticket prices range from $39.50 to $97.50, including facility fee.

Farm Aid’s mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid’s work with family farmers and to inspire people to choose family farm food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $37 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.

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